Posts Tagged ‘hurricane Sandy’

10 Tips on writing a business continuity/disaster recover plan that will keep your business alive 

We just passed the second anniversary of the biggest disaster of the century, Hurricane Sandy. Some businesses, and individuals still haven’t recovered.

Disasters…yes, what usually comes to mind are hurricanes, blackouts, and massive computer hacker attacks. True, they can clobber your business by demolishing your building or destroying your data. However, smaller disasters can wreck just as much havoc. You can lose not only time and money but also your customers! Many businesses suffered no physical damage to their offices after hurricane Sandy but due to lack of electricity, had only 2 options: go elsewhere or shut down.

Disasters that bring your business to a halt usually cannot be avoided. However, they can be planned for, and instructions for continuation and recovery written down. As a writer it always irks me how “word of mouth” is the operative term when disaster strikes. It is the writing down the instructions that is as important as the planning.

You don’t need an overly complex plan just a detailed, clearly written document. It should include information on what will keep your business running: primary business functions, information systems, corporate support functions, voice and data communications, names and phone numbers of employees and vendors. Here are 10 tips for creating your plan:

  1. Take the time to think about likely scenarios. Ones that you have experienced or are very likely to occur require more detailed plans than those that have a less likely chance to happen.
  2. Talk to those who are vital to your plan’s execution and the running of your business. You have two types of individuals to consider: those who will help you execute the plan, and those who carry out your various daily business functions.
  3. Talk to your outside support people, especially your vendors. They can play an important part in providing you with the necessary supplies to continue operations when you do not have access to your own.
  4. After you have collected all the important information, write down the steps you would need to take to execute your plan, but keep it simple (outline format is a good start).
  5. Flesh in the plan by adding details. Depending on the size and complexity of your business, you might need one general plan and individual ones for each of your departments such as Sales, or Information Technology.
  6. Have everyone involved read the draft and give input. Make sure your plan accurately reflects how your business will run during the disruption, after you vacate (if need be) and when you return. Be sure you have a section dealing with contacting your customers along with storing and having access to any computer databases and phone numbers.
  7. Format your documents so they are easy to follow. Stay away from cryptic terms and industry jargon. Someone not familiar with such terms might have to carry out the plan! Be sure you have multiple copies (both paper and electronic) stored not only at your business location but elsewhere off site.
  8. Do a “dry run”. Call everyone involved together and talk through the scenarios.
  9. For those situations most likely to occur consider doing an actual run through. Large corporations do this to insure that the plan, as written, really works.
  10. Consider hiring a professional business writer to craft your plan. Professional writers are skilled at taking information and structuring it so that it is easy to follow and execute.

If ever required, your business continuity/disaster recovery plan will enable you to respond in a systematic and organized fashion. It will guide your organization, step-by-step, from responding to the actual event all the way through to returning to normal. Take the time to write a plan now so that you don’t get caught in the dark when the lights go out.

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For us here on the East Coast, this summer will not be the same. We in NJ have our beaches restored but in most cases the boardwalks we remember will never be the same. That day in October, Sandy washed into the sea generations of memories and family traditions. I feel this quote sums it all up: 

“Like so many things, when they become commonplace, they lose some of their magic – until they are gone.” –  Gordon Hess, “Water Writes” Spring issue of Shore Magazine 

I was one of the lucky ones in that hurricane Sandy didn’t destroy my home. All I had was no power for 11 days. After all I’ve been through I loved this quote I came across in an old issue of Readers Digest, by Suze Orman:

“When you can be as happy in your sadness as you are in your happiness, then you know the key to life. If something bad happens, you accept it because you have true faith that everything really does happen for the best.”

A good speaker or writer can paint a picture through the choice of words and the structures of sentences. Gov. Chris Christie of NJ did a fine job of relating the terrible devastation to our shore. Even with only a radio’s audio I could “see” how sad he was, how he was grieving the loss of places that held memories and were a part of his NJ.

However, it wasn’t until I actually saw a picture of Seaside Heights’ ferris wheel tossed into the ocean that the reality hit home.

There is something visceral about an image that written or spoken words can never match. Maybe that’s why we’ve become a species so addicted to our television and internet pages laced with graphics. The graphic novel, comics, and Manga, have also caught on in our western culture. Are we moving away from writing or do images touch a primal emotional center of our brain far better than words?

 The visual arts have always held a prime place in the cultural artistic focus. Maybe it’s just all about “eye candy” but what I know is that the photo of Seaside Heights hit me more than any word ever could. I felt the same during 9/11, glued to the tv set all day watching image after image being replayed.

 But in the end I had to go down to Ground Zero. Maybe because images, though they carry more “data” than words, are not the real thing. I wish I would have gone to the Jersey shore this year before it was mutilated. Now I want to go to see first hand what has happened. To hear the gulls cry and the surf pound over the sad remnants of what I remember. You see, pictures may be worth a thousand words but you still can’t touch, smell or hear the pulse of life through them.

Can we please take a moment to laugh?

Even in the worse of times a chuckle can be found…At a news conference on Sunday, a reporter asked Governor Chris Christie of NJ if he thought hurricane Sandy will affect election day. His reply, as only he can say it: Let’s focus on keeping people alive first because they have to be alive to vote.