Posts Tagged ‘social media’

It’s been all over the media, the story of the woman who egged her “friend” on to commit suicide. Through the use of social media she managed to convince him that that was the best option he had. And then there was the smart, pretty 12 year old girl who committed suicide due to all the bullying she received via social media.

I wonder, if Jesus Christ were to be crucified today, how many people would pull out their iPhones and snap a picture of his agony to post on Facebook. And yet that is what we do each time we post something negative about a friend, something private about a neighbor, tear down a politician, or post a photograph which never was meant to be shared with the world. These actions crucify and create agony in the target person’s life.

You don’t have to be a bully or psychologically impaired to have your e-mails or tweets wreck havoc on someone. Just look at how our President, yes the president of the United states, has negatively impacted not only the objects of his tweets but his own presidential image. Sometimes it’s not so much the content of a social media post that is the problem but the choice of words used to express an opinion.

For good or bad, social media in all its forms is here to stay. Maybe it’s time to stop and take a look at how our social media words and pictures pollute and demean our existence and hurt the ones to whom we send it. We have the choice to spread messages of hope and beauty rather than despair and ugliness. Let’s make life better by choosing to use it for good

Sometimes social media fulfills more than the itch to waste time or “connect” with friends.  Sometimes words posted go way beyond a “posting” but are a cry for help, a last ditch effort to reach out. This story about a Craigslist posting has astounded everyone from the Star-Ledger newspaper reporter, Kelly Roncace, (“Mistakenly placed Craigslist ad could save a woman’s life”, Nov 22, 2015) where I first encountered it, to the 6:00 nightly news on CBS later this week.

We all know that Craigslist is that vast bulletin board in cyberspace where you can look for almost anything from meeting people, to finding job openings, posting events, and selling things. Sometimes your postings get posted to the wrong category and a bit of irritation ensues. But in this story a miscategorized post saved a life.

Glenn Calderbank was looking for construction materials when he came across a misplaced ad where someone was looking for the donation of a healthy kidney. He had just lost his wife to kidney failure and upon reading the ad saw he was the same blood type. Something inside him just said he was also the right type. He contacted the individual who placed the ad, got tested and shortly will donate his kidney to Nina Saria who had suffered kidney failure more than a year ago and was surviving only through routine dialysis. Originally there was no response to the ad (they didn’t realize it had been misposted) but when Calderbank came across it, it tugged at his heart strings. He had to do something.

Call it serendipity or the intervention of a higher power, but words have a way of escaping their creators and achieving results. In a world where we have recently heard all too much about the negative use of social media, I hope this story reaffirms that through the power of words, miracles CAN happen in cybespace.

 

Here we are, a brand new year with new possibilities and new challenges. Last year produced an overabundance of negativity, so I made only one New Year’s resolution: Be positive in thought, word and deed. Some days, with the news reporting yet another financial crises or some big corporation bilking the innocent, along with a number of small businesses in my town failing, this can be a hard resolution to keep. However, I firmly believe that our thoughts have the power to shape our reality so I’m letting all that negativity roll of my back. This year’s first article presents 10 marketing tips that can positively impact your company or career.

The economy is definitely stronger, but still uncertain. So what can we do to create positive marketing plans in the year to come? I’ve compiled these 10 tips from a number of sources that have come my way since January 1 and whether you run a professional services practice, a business that sells a product or are trying to market yourself for a new job, they can help you formulate your strategy for coping with the months ahead and attaining the marketing results that will help you realize your goals.

1. Go back to the basics. Focus more on what is measurable and can yield more immediate returns. This includes an increase in marketing tactics such as cold calling, email, and mail (yes, snail mail! Research has shown that a well done paper piece has more impact than an e-mail “blast”). 

2. Do “value-based” marketing. With the overload in marketing communications and noise, value-based messaging will standout even more than a straight up sales pitch. The messages that are thoughtful, reader oriented, and value-based not only in their service delivery but also in their marketing content will get the results.

3. Don’t let excuses make your plans fail. Giving up by saying what’s the use, only proves Henry Ford’s adage correct, “Whether you think you can or can’t, you’re right.” In all economic times, some companies will fail, others will succeed. The people who continue to sell and work hard are the people who will bring in new clients, make money, and prosper regardless of the economic conditions.

4. Focus some of your efforts on social media. It is here to stay, has proven it does get results, but it will take some sleuthing to find what is best for your marketing mix. Read what you can about how to use it then give it a try.

5. Respect marketing. Don’t chop marketing spending in the attempt to save cash. Analyze what has worked and ramp that up. Do research into alternate marketing and PR strategies that cost little or nothing to implement and give them a try.

6. Look at marketing as a revenue generator: Without marketing, you’re basically sitting in a room talking to yourself! You have to get the word out about how great you are and what you can do for a customer. Having a list of marketing strategies to implement, along with a good marketing plan is your roadmap to successfully connect with prospects.

7. Focus on those leads that have the money and the power to buy (or hire). While we all know the stats that most leads are long-term leads, there should be a stronger focus on locating short-term leads and new conversations with prospects who are ready to buy NOW.

8. Be brave and try new tactics. There are hundreds of websites and books out there that deal with what is known as “guerilla” marketing. Look into their suggestions, you never know what works until you try it!

9. Respect your customers and create your plans from a benefit, value driven perspective. WIFM (What’s In It For Me) is a strong motivator, so develop all your content with that in mind.

10. Seek out advice. Subscribe to e-newsletters, read business magazines, engage a business or marketing coach, engage a good freelance writer, whatever your budget allows. Get out of your comfort zone and see what is going on out there.

There will always be businesses that need your services or skills. The fruit might be higher up on the tree, but the tree isn’t dead! So get that ladder (your positive, can-do attitude) and resolve to believe that in 2014 you will succeed and grow. Just be sure to continue to invest the time, money and energy in marketing, and focus on providing value – in service delivery, marketing messaging, sales, pricing, and every other aspect of your business. 

If rewriting your marketing content or creating new copy is part of your 2014 plan, I can help you get your message across clearly and motivate the reader to take the action you desire.  Call now for a FREE 30 minute consultation! 908-241-5874 or e-mail beyond-words@att.net

Being that Popes have made the media a lot in recent weeks, here is a quote from the now Pope Emeritus, Bennedict XVI on social media (of all things!) “The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people, especially the young.” He was also the first Pope to get a Twitter account!