Posts Tagged ‘Vogue magazine’

Being that I am studying law, I follow a number of lawyer blogs. This week I surfed on over to the Associate’s Mind, where the lawyer Keith Lee has a blog, and started catching up on his postings. I was amazed to come across his post from April 9, 2018 that mirrors what I wrote in my post last week on “The ‘i’ Effect”. His is so well written that I have taken the liberty of reposting it here almost in its entirety.

“I’m sitting in another airport. They blur together after a while. Glass and steel and advertisements. Windswept arcologies of a future that never was. Nashville, Chicago, Atlanta. I’m currently somewhere over East Coast on my way to Boston. Sitting outside a gate, a glance around shows everyone next to each other, but face down, stroking a small rectangle of glass. [isn’t this a great description of what we do with our tablets and smartphones?]

It’s easy to notice how isolated people are in airports. The rushed weary business traveler is a cliché. Mind slung across the Internet seeking stimulation, body on the way to somewhere else. Their present location an inconvenience.

But even when not isolated by travel, we’re alone. Gen X, Millennials, the whatevers – it should all be balled up and called the lonely generation. It’s a constant refrain. Technology, the great disruptor and connector, is actually making us long for something more.

Sitting in a coffeehouse alone, yet surrounded by strangers. At the office, nose down in work. In the car listening to podcasts. On the train, thumbing through social media. It provides some thin thread of connection but often ultimately dissatisfying.

. . .what social media companies want, what they crave, is not for you to connect. What they want is your attention so they can profit from it. To create engagement. To further interaction with the system. Ad dollars pushing this product or the next in front of your eyes.

Their desire for our attention is insidious. When people respond with ad blockers and anti-tracking plugins, companies respond with Sponsored content, native content, and product placement. Something mildly enticing, striving to capture our attention for a moment.”

[Keith Lee, Are You Lonely?, (April 9, 2018), https://associatesmind.com/2018/04/09/are-you-lonely/  ]

Though we are “connected” 24/7 with our electronic devices, loneliness seems to be a topic everyone is discussing. Click on my Quote of the Week that came from an article in Vogue (June issue which is produced months prior) where Lena Dunham, actress and comedian, wrote after breaking up with her boyfriend, about experiencing and coping with “alone time”. One can only wonder how much loneliness is at the root of our increase in violence, suicides, and bullying events. So put down your iPhone and hug a human today.

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“Too much has been said about the way technology allows us to experience the illusion of connection and retreat further into hermetic patterns, but it bears repeating that texts, emails, Facebook pokes, and Twitter faves do not a social life make. People are, it would seem, lonelier than ever and also less used to being alone.” – Lena Dunham, Vogue June 2018, p34

Quote of the Week

Posted: February 6, 2018 in Quotes
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“I felt something go inside me, like an old-fashioned TV set being turned off, the picture collapsing to a pinpoint of light before vanishing.” – Adam Green writing in Vogue Nov 2017 about the death of his beloved dog.

“We’re trying to stay within the zip code of the era.” – Rich Talauega as quoted in the June issue of Vogue magazine’s article, Hop to It, about the TV series The Get Down which describes the birth of hip-hop in the Bronx circa 1977.

With all our tablets, Kindles and Nooks, and with magazines and newspapers crying poverty (and reporters being let go) you would think that the question, “Is Print Dead”, a moot one. However, the September 2014 issue of Vogue Magazine (print version that is!) had a very eye opening article about how people are rallying back to good old-fashioned print. In “The Fine Print” Robert Sullivan writes that “Despite the long-trumpeted rise of digital media, a handful of New York women are championing conventional print – be it in the form of magazines, stationery, or good old-fashioned books.” Especially for invites, which are so personal, people are seeking a way to catch the reader’s attention and nothing can do it better than a snail mail one.

The article discusses how Paperless Post, originally started as a means to send beautiful invitations through e-mail, has, gasp, gone to offering non-paperless (ah, a new word!) posts! Alexa Hirschfeld, says “You don’t have to use paper now, so when you do, the medium has more gravity than it used to.”

In 2012 Newsweek folded. Newsweek! A magazine that was around for decades. Indeed, that must have heralded the death of print media. (read my article “Is Print Dead? Newsweek Thinks So!”  written in 2012) However, two years later we are seeing the magazine industry coming alive with the printing of glossy, limited editions, niche magazines. The Vogue article profiles two: Modern Farmer, and Cherry Bombe.

How can a print magazine like Modern Farmer be successful? Ann Marie Gardner, the editor says, “People want something beautiful, and people are tactile.” She also feels that print locks in conversations from social media platforms that would otherwise float away into the ether. And it does help that it targets a niche that is hungry for information in a great visual package.

The other magazine, Cherry Bombe, targets women and food. It is a biannual print magazine that presents mouthwatering photos of food printed on expensive paper stock. Add to that excellent writing and you have a print item that crosses into the artistic.

Small bookstores are also thriving and expanding into other areas of the printed realm. Sarah McNally owns the bookstore McNally Jackson in Manhattan’s Nolita area. She has big plans for an expansion into the print world of lithographs, Risographs, and letterpress posters.

So it turns out that in this second decade of the 21st century print is alive and well. It’s become one of the number of choices we now have when deciding on how to communicate our messages. Many businesses choose to cover all bases, just as Vogue magazine does by publishing both a printed and a digital version each month. Unlike the tagline “Paper or Plastic”, with print you can select one or have both!

Read my original articles on this topic: Is Print Dead (2/2011)
and
Is print dead – part 2 (2012)

Do you have a way with words? Do you know how to take a mundane phrase and kick it up a notch? It’s really not that hard, it all depends upon the words you choose. The words should paint a picture, they should also be simple everyday words but ones that have “pizzaz”!

Here is an example from an article in the September 2014 issue of Vogue. Writer Nathan Heller sprinkles his article with phrases that make the man he interviewed come alive. Made us delight in reading about him:

“He describes his essential work to me as a ‘gymnastics of seeing’…”

“ ‘I didn’t put on a tie!’ ‘Am I going to be refused?’ No neckwear-natured altercation takes place,…”

“A small group heads to Jimmy’z, a temple of the Riviera dance scene in the seventies that has changed scarcely at all since the salad days of disco.”

From Nathan Heller’s interview with Artistic Director of Louis Vuitton, Nicolas Ghesquiere

Quote of the week

Posted: September 10, 2014 in Quotes
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“Life tells us to find the big moments. But life happens in the smaller moments. These are the moments that feel like nothing else.” – from an UGG ad in September Vogue magazine