Do you have a way with words? Do you know how to take a mundane phrase and kick it up a notch? It’s really not that hard, it all depends upon the words you choose. The words should paint a picture, they should also be simple everyday words but ones that have “pizzaz”!
Here is an example from an article in the September 2014 issue of Vogue. Writer Nathan Heller sprinkles his article with phrases that make the man he interviewed come alive. Made us delight in reading about him:
“He describes his essential work to me as a ‘gymnastics of seeing’…”
“ ‘I didn’t put on a tie!’ ‘Am I going to be refused?’ No neckwear-natured altercation takes place,…”
“A small group heads to Jimmy’z, a temple of the Riviera dance scene in the seventies that has changed scarcely at all since the salad days of disco.”
– From Nathan Heller’s interview with Artistic Director of Louis Vuitton, Nicolas Ghesquiere